Servent Links

Internal short links, governed by Servent.

This service is for Servent teams to create, manage, and audit branded links. Redirects are anonymous and fast. Editing and creation are protected by Entra ID.

Anonymous redirects
Entra ID protected
Azure SQL source of truth

How to use this service

  1. 1 Sign in with Entra ID to access creation and management.
  2. 2 Create a short link, add a title, and save it for your campaign.
  3. 3 Share the short URL and update the destination anytime.
Create link Manage links

Servent standards

Links use the links.servent.cloud domain and comply with Servent brand routing. Keep titles concise and descriptive.

Example: https://links.servent.cloud/5Gdt64
If you need a bulk import or campaign migration, contact the Digital & Apps team.

Operational notes

  • Redirects remain anonymous and do not require authentication.
  • Management actions are audited through Entra ID sign-in logs.
  • Azure SQL is the single source of truth for link metadata.
  • Update destinations without changing the short code.